What Is B2B?
"Business to Business" means shopping within B2B companies. It is the exchange of services, products or information between B2B businesses or between different businesses. B2B is not consumer oriented, but shopping between businesses. Businesses aim to reach businesses that carry out bulk or retail sales. B2B has different types within its own structure, the reason for this is that they can not only shop with wholesale companies but also with retail businesses. B2B businesses can be small-scale businesses or holdings. As an example, we can talk about the production process of a phone. A phone is made by combining different parts with motherboards, battery and external structure. Even if the manufacturer buys these parts from different suppliers, they will present their combined final form to the customer. When the customer buys the product, he / she buys the products of different businesses. B2B can include all sectors as well as sectors in certain categories. In order to realize production, all enterprises apply the Business to Business model in a way. B2B is located under 3 headings as product-based, service-based and software-based.
Software Based: Special software is offered to companies according to the demands of the companies. Opportunities to solve software-oriented problems are provided.
Product Based: It takes place through the exchange of concrete products. All physical products are included in this category.
Service-Based: Unlike software and product-based B2B, it is only service-oriented. Although there is no concrete product, it is solution-oriented to companies. The "SAVE" approach can be used to use the B2B structure more actively. The "SAVE" approach consists of four parts: Solution, Access, Value and Education.
Solution: Customers should be approached with the thought that they not only sell products and services, but also find solutions.
Access: The communication tool of our age, the internet, should be used most actively. The shortest way to reach information about the business is the internet. Suppliers are required to demonstrate that they are in reliable and continuous communication with buyers.
Value: Scales may not always be price based. Prioritizing the value desired to be displayed rather than price-based approaches should become the primary goal.
Education: The most valuable element of the "SAVE" understanding is actually education. It is necessary for suppliers to constantly show their updates to their customers on their products, services and information, and to provide information and trainings on how to make improvements in their business.
If we look at the advantageous structure of the B2B structure;
Continuous Customer Portfolio
Market Analysis
Small Customer Potential
Digital Marketing
B2B market stages;
Social Media
Email and Content Marketing
Search Engine Optimization (SEO)
Marketing Automata Search Engine Marketing (SEM)
