What is B4B?

B4B, which is the abbreviation of "Business for Business", can be defined as those who not only sell services and products to the company but also exhibit a closer behavior to the customers.

B4B is a wide-ranging whole that includes value added, benefiting, opportunity creation, communication, operation, sales and after-sales. If we remember from our B2B article, the companies that are under competition have become the main target to sell more products. The purpose of B2B was to sell products and services between companies.

The issue that was not emphasized in B2B was that the companies could not achieve a result after they made the sale, therefore they face the problem of having detailed information about their customers. The B4B difference starts at this point. The main purpose in B2B structure was to sell more products. B4B draws its own route by breaking these taboos as follows: It is not only sales-oriented but mutual benefit, that is, progress with the "win-win" method, by working with customers and reaching a better result by analyzing customer needs.

"What can I do for customers' success?" Answering the question is included. Customers are now "What can the company I work with add to me other than the product?" progressing with purpose. Another meaning is that the customer seeks the following answer "If I am going to choose you as a supplier, what benefit and added value can you provide me in reducing my costs before the products?" he questions.

The most important building block of the B4B structure is that it appeals to the next generation, considering itself and its customers. In a constantly evolving and changing world, business models must also develop themselves and keep up with the generation, otherwise it will be difficult for companies to maintain their continuity. The B4B structure tells us that we need to empathize with the customer and provide value to them.

With the current world order, B4B has been effective in most companies. Customer expectations are now more comprehensive and as a result they create value, cooperate, provide openness and social purpose. The business model is shaped according to the target and needs of the customer. The B4B business model can have a large number of vendors and customers. The "for" within "Business for Business" actually helps us achieve business empathy and plan what else we can do. It enables customers and suppliers to get closer. The message of B4B is "Our business partner, we value you, we are with you." he says.With the current world order, B4B has been effective in most companies. Customer expectations are now more comprehensive and as a result they create value, cooperate, provide openness and social purpose. The business model is shaped according to the target and needs of the customer. The B4B business model can have a large number of vendors and customers. The "for" within "Business for Business" actually helps us achieve business empathy and plan what else we can do. It enables customers and suppliers to get closer. The message of B4B is "Our business partner, we value you, we are with you." he says.